Events

Feb
25

2017 American Advertising Awards

Saturday, February 25, 2017 at 7:00 PM at Propcellar (Past Event)

Let’s face it, life can sometimes be a shit sandwich.

Your neighbors are obnoxious, your kids are bleeding you dry, and your most recent encounter with a Memphis pothole has put your car out of alignment (again). Even better, you work in advertising – a profession for people with mommy issues who relive their childhood years with every disapproving client comment. Yeah, you could use a win. Luckily, we have a show for that. It’s a lot less expensive than therapy and, in the end, you may even walk away with something to show for it.

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Jan
19

January 2017 Luncheon

Thursday, January 19, 2017 at 11:30 a.m. (Past Event)

"The Type A Person & the Myth of Measuring Up"

Join us on January 19, 2017 at The Guest House at Graceland with Titania Jordan, host of Atlanta's Tech Edge TV. Our Type A speaker is a creative director, entrepreneur, copywriter, brand consultant and tech contributor to ATL&CO, Workaholic and Factotum. She'll share her secrets for how to keep measuring up as a leader in the advertising and marketing industries, and how to not just be a tool. 

We will also proudly recognize the 2017 Silver Medal Recipient, Stinson Liles. Liles is Founding Principal at Red Deluxe. The annual Silver Medal Award stands as the highest form of individual recognition by the American Advertising Federation. It is an awarded to an exceptional industry leader for a career of outstanding accomplishment and advertising contribution. The Memphis chapter has recognized remarkable lifetime achievements annually since 1960.

Thanks to our partners at Graceland for waiving the self-parking fee for our event. Valet parking still available for a charge.

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Oct
27

October 2016 Luncheon

Thursday, October 27, 2016 at 11:30 a.m. at Lafayette's Music Room (Past Event)

Producing film and audio is no longer a separate process in the making of commercials and movies. They fuse together as one process. It is Bob Farnsworth’s position that the future is “FUSIC,” the fusion of film and music. On October 27, you’ll enjoy Farnsworth’s display of his TEDx Talk, fused with fun and humor.

Our October speaker founded Hummingbird Productions in Nashville 40 years ago. It is now one of the longest standing film and music ad production companies in America. Bob Farnsworth and his team have been directly responsible for creating thousands of commercials. In 2010, Farnsworth was featured as an advertising industry icon on NBC’s TODAY show, which showcased some of Hummingbird’s most well-known work. He’s received many awards for his work, including numerous CLIOs, with a CLIO Hall of Fame Award for his “Budweiser Frogs” TV commercial.

Although Bob started his career in music, he added film production to his repertoire 10 years ago with a sequel project, It’s a Wonderful Life: The Rest of the Story, currently in pre-production. With both disciplines under his belt, Farnsworth arrived at the concept of “FUSIC,” and he featured the idea in his 2014 TEDx Talk.

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Sep
22

PLUG-IN 2016

Thursday, September 22, 2016 at 5:30-11:00 pm (Past Event)

Speaker: Dawn Sutter Madell of Agoraphone

Followed by loud, well-intentioned local ad-bands: The Remainders, Ruff Kutt, RFP Speedwagon, The Revisions

Customize your own Plug-In 2016 Tee with the T-Shirt Machine from Sache design - pick your size, style and color.

Food truck (cash only) / beer & wine / Donations accepted to send local advertising students to competition

Members: $10 or only $25 with customized Plug-In T-shirt ($35 value)

Non-members: $25 or only $40 with customized Plug-In T-shirt ($50 value)

Ever wonder how to license the perfect song? Like last year's brilliant Audi spot featuring David Bowie's Starman, every music licensing has a story behind it. And telling us those stories is Dawn Sutter Madell of New York's Agoraphone. Not only did they work on that Audi spot, but they have built their reputation on finding the absolute best music for any project. And the list of brands and musicians they've worked with proves it. They've brought together artists like Cat Stevens to Daft Punk with brands like Coke, Levi's and Target for agencies from BBDO to Droga5. We're excited to get the inside scoop from Dawn and can't wait to hear the stories behind the songs.

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Aug
18

August 2016 Luncheon

Thursday, August 18, 2016 at 11:30 a.m. at Rec Room (Past Event)

10 Ways Millennials and Gen Z are Changing the Game

This luncheon will look at how those under 30 are changing the ways we live, work, create and consume. Designed for marketers, advertisers, and business professionals, the talk explores trends ranging from Revolutionizing Communications to Tethering Tech to Savoring the Journey. Delivered by youth trend expert and business consultant, Wynne Tyree, the content is rich in product and marketing examples, user-generated videos and industry insight. It is a must-see for those eager to understand what’s next.

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Jun
21

June 2016 Luncheon

Tuesday, June 21, 2016 at 11:30 a.m. (Past Event)

Join us at FedExForum on June 21 as Gustavo de Mello, SVP of Marketing Strategy, Planning, and Integration for the NBA speaks on “This Is Why We Play: Strategy, Execution, and Results.” We will also be installing the AAF Memphis 2016-2017 board.

"Repositioning a successful brand can sound, in principle, a contradictory task: why change it if it is not broken? If the task of NBA marketing is finding, creating, and engaging fans worldwide we cannot simply look at the present as a context for decision-making, we need also to look at the future. With that in mind – and scratching our heads towards achieving the very aggressive enterprise goals by 2025 – we forced ourselves to think bigger, think beyond our current success and towards what the NBA can be.

The data showed clearly that we were oversimplifying the NBA potential and we challenged the department to find an idea that could truly represent our reach, as a brand.

That we all like basketball is clear. That the NBA is experiencing a positive momentum is also visible. But positioning our brand as part of the fabric of people’s lives, and establishing even deeper roots as a cultural phenomenon required a different tone and a broader message.

 his Is Why We Play came as an answer to that challenge and has demonstrated the power of the NBA brand by adding layers and layers of reasons why our game is so powerful. The results have been proving us right, but there is more work to be done."

- Gustavo de Mello

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Luncheon sponsored by Fox Sports South.

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