Producing film and audio is no longer a separate process in the making of commercials and movies. They fuse together as one process. It is Bob Farnsworth’s position that the future is “FUSIC,” the fusion of film and music. On October 27, you’ll enjoy Farnsworth’s display of his TEDx Talk, fused with fun and humor.
Our October speaker founded Hummingbird Productions in Nashville 40 years ago. It is now one of the longest standing film and music ad production companies in America. Bob Farnsworth and his team have been directly responsible for creating thousands of commercials. In 2010, Farnsworth was featured as an advertising industry icon on NBC’s TODAY show, which showcased some of Hummingbird’s most well-known work. He’s received many awards for his work, including numerous CLIOs, with a CLIO Hall of Fame Award for his “Budweiser Frogs” TV commercial.
Although Bob started his career in music, he added film production to his repertoire 10 years ago with a sequel project, It’s a Wonderful Life: The Rest of the Story, currently in pre-production. With both disciplines under his belt, Farnsworth arrived at the concept of “FUSIC,” and he featured the idea in his 2014 TEDx Talk.read more
Speaker: Dawn Sutter Madell of Agoraphone
Followed by loud, well-intentioned local ad-bands: The Remainders, Ruff Kutt, RFP Speedwagon, The Revisions
Customize your own Plug-In 2016 Tee with the T-Shirt Machine from Sache design - pick your size, style and color.
Food truck (cash only) / beer & wine / Donations accepted to send local advertising students to competition
Members: $10 or only $25 with customized Plug-In T-shirt ($35 value)
Non-members: $25 or only $40 with customized Plug-In T-shirt ($50 value)
Ever wonder how to license the perfect song? Like last year's brilliant Audi spot featuring David Bowie's Starman, every music licensing has a story behind it. And telling us those stories is Dawn Sutter Madell of New York's Agoraphone. Not only did they work on that Audi spot, but they have built their reputation on finding the absolute best music for any project. And the list of brands and musicians they've worked with proves it. They've brought together artists like Cat Stevens to Daft Punk with brands like Coke, Levi's and Target for agencies from BBDO to Droga5. We're excited to get the inside scoop from Dawn and can't wait to hear the stories behind the songs.read more
10 Ways Millennials and Gen Z are Changing the Game
This luncheon will look at how those under 30 are changing the ways we live, work, create and consume. Designed for marketers, advertisers, and business professionals, the talk explores trends ranging from Revolutionizing Communications to Tethering Tech to Savoring the Journey. Delivered by youth trend expert and business consultant, Wynne Tyree, the content is rich in product and marketing examples, user-generated videos and industry insight. It is a must-see for those eager to understand what’s next.read more
Join us at FedExForum on June 21 as Gustavo de Mello, SVP of Marketing Strategy, Planning, and Integration for the NBA speaks on “This Is Why We Play: Strategy, Execution, and Results.” We will also be installing the AAF Memphis 2016-2017 board.
"Repositioning a successful brand can sound, in principle, a contradictory task: why change it if it is not broken? If the task of NBA marketing is finding, creating, and engaging fans worldwide we cannot simply look at the present as a context for decision-making, we need also to look at the future. With that in mind – and scratching our heads towards achieving the very aggressive enterprise goals by 2025 – we forced ourselves to think bigger, think beyond our current success and towards what the NBA can be.
The data showed clearly that we were oversimplifying the NBA potential and we challenged the department to find an idea that could truly represent our reach, as a brand.
That we all like basketball is clear. That the NBA is experiencing a positive momentum is also visible. But positioning our brand as part of the fabric of people’s lives, and establishing even deeper roots as a cultural phenomenon required a different tone and a broader message.
his Is Why We Play came as an answer to that challenge and has demonstrated the power of the NBA brand by adding layers and layers of reasons why our game is so powerful. The results have been proving us right, but there is more work to be done."
- Gustavo de Mello
Luncheon sponsored by Fox Sports South.read more
The Future of Marketing
Mark Schaefer: Keynote speaker, marketing consultant, and social media coach
Mark Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at www.businessesgrow.com — one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in social media training and his clients include both start-ups and global brands such as IBM, AT&T, Johnson & Johnson, adidas, and the UK government.read more
Five Content Myths
Greg Satell: Writer, speaker, and content consultant
Greg Satell has led an unconventional career, spanning five countries and a diverse group of businesses. After spending 15 years living and working in Eastern Europe, building some of the premier publishing brands in the region, he returned to the United States in 2011 and served as SVP – Strategy & Innovation at Moxie Interactive, a division of Publicis Groupe, one of the world’s leading marketing services organizations. Previously he was Co-CEO of KP Media, an integrated media publishing company, where he managed brands such as Bigmir, Ukraine’s leading digital platform, and Korrespondent, a news organization that played a pivotal role in the Orange Revolution, as well as a variety of female and lifestyle brands. He now regularly contributes to Forbes and Harvard Business Review.read more