Join AAF Memphis on Thursday, January 25, as Erica D. Green, Global Creative Director of Barbie at Mattel Inc., talks about how to inspireBOLD. Bold creative, bold choices and bold changes. Hear her advice on what it takes to make a meaningful impact as a creative leader - and how standing out has become more important than ever. The luncheon will be held at Ballet Memphis at 2144 Madison Ave.
Erica leads all domestic and international work executed against the Barbie brand’s global vision. Her leadership spans all advertising, social, digital, events, and both long and short-form content across five global markets. During her tenure on Barbie, Erica launched the "You Can Be Anything" campaign–winner of Cannes Lion, Clio and Webby awards; featured the first ever boy in a Barbie commercial causing a shot heard round the world, and most notably led the launch of the new Barbie body types, generating a seismic shift for the brand while embracing the world girls see today.
We will also proudly recognize the 2018 Silver Medal Recipients, Howard and Beverly Robertson. Howard and Beverly are the Founding Principals at TRUST Marketing. The annual Silver Medal Award stands as the highest form of individual recognition by the American Advertising Federation. It is an awarded to an exceptional industry leader for a career of outstanding accomplishment and advertising contribution. The Memphis chapter has recognized remarkable lifetime achievements annually since 1960.
Special thanks to Hemline for providing the creative!
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