Marketing leader Stan Lippelman, head of marketing for Bass Pro Shops and Cabela's, takes us on a journey thru the unique challenges each national brand he has worked for faced and the way they used data and knowledge to fill in the gaps, solve unique problems, and drive the brand forward. Stan will talk about the variety of issues he has faced in a lifetime of national brand work, including time at Rawlings, Heinz, Bass Pro Shops, Lucky Charms and more. He will discuss how each stop required a different approach, but it was all informed by data.
Luncheon creative brought to you by Paradigm Marketing & Creative.
What does Good is the New Cool mean? It means capturing and maintaining Millennial and Gen-Z consumers by not treating them as consumers but as citizens who value companies with a purpose — a stake in humanity.
In this informative and inspiring talk, Afdhel Aziz will provide businesses looking to connect to this valuable consumer group (worth $44 billion dollars in the US alone) with a deeper understanding of who they are, what they want and how to reach them.read more
Relationship building, operationalizing growth and building your business is the lifeblood of companies and agencies alike. Join AAF Memphis on Thursday, April 19th, as seasoned growth expert Matt Weiss, Managing Director at Huge, NYC, shares tips, tricks and foundations that can be applied to your business today. In a rapid fire QA format you will walk away with practical knowledge and inspired dialogue along with a tasty bite. The luncheon will be held at Avon Acres 4361 Summer Avenue.
Matt is a communications expert who has managed global interdisciplinary teams across a variety of business verticals including telco, financial services, fast food and CPG, to name a few. Giving companies an edge while creating operational efficiencies for the agency is his speciality. He has been a Global CMO, CRO, Chief of Staff and Managing Partner, regardless of title he believes success lies in doing more than presiding and empowering others around you to work as effective teams.
The program will begin promptly at 11:45 am with the University of Memphis Student Presentation.
Special thanks to S2N Design for donating the creative!read more
Because one hour is never enough, join us for Hours of Happy at the new Maciel's Highland. If the weather's nice, we'll gather on their expansive patio. AAF board members and staff will be there to chat up membership benefits — so bring a prospective member/friend and they'll get a free drink. Plus, Margarita and Sangria specials!
Join AAF Memphis at Minglewood Hall on February 17 to celebrate our 2018 ADDY Award winners! The evening will feature music by DJ Tree, solid gold dancers, an open bar, ‘70s food from Fork It Over and more! Everything is included in your ticket price so grab your ticket today!read more
Join AAF Memphis on Thursday, January 25, as Erica D. Green, Global Creative Director of Barbie at Mattel Inc., talks about how to inspireBOLD. Bold creative, bold choices and bold changes. Hear her advice on what it takes to make a meaningful impact as a creative leader - and how standing out has become more important than ever. The luncheon will be held at Ballet Memphis at 2144 Madison Ave.
Erica leads all domestic and international work executed against the Barbie brand’s global vision. Her leadership spans all advertising, social, digital, events, and both long and short-form content across five global markets. During her tenure on Barbie, Erica launched the "You Can Be Anything" campaign–winner of Cannes Lion, Clio and Webby awards; featured the first ever boy in a Barbie commercial causing a shot heard round the world, and most notably led the launch of the new Barbie body types, generating a seismic shift for the brand while embracing the world girls see today.
We will also proudly recognize the 2018 Silver Medal Recipients, Howard and Beverly Robertson. Howard and Beverly are the Founding Principals at TRUST Marketing. The annual Silver Medal Award stands as the highest form of individual recognition by the American Advertising Federation. It is an awarded to an exceptional industry leader for a career of outstanding accomplishment and advertising contribution. The Memphis chapter has recognized remarkable lifetime achievements annually since 1960.
Special thanks to Hemline for providing the creative!
Tickets are no longer available to purchase online.read more