"Don't Make Another Commercial: How Brands Are Approaching Content"
Join us on January 21, 2016 at the Westin with GraceAnne Bafna, VP of Strategic Partnerships at The Onion. Bafna is an accomplished brand evangelist with 14 years of diverse media experience. Prior to joining the Onion Labs team, she was a Senior Account Director for AOL’s Premium Format portfolio, leading monetization across the product suite consulting with AOL partners to create high-impact premium ad experiences and branding initiatives across devices.
Presentation of the 2016 Silver Medal Award
We will honor Russ Williams, CEO of Archer Malmo with the 2016 Silver Medal Award. Each year members of the advertising profession select one of our own for the highest recognition that we can give. The American Advertising Federation Silver Medal is not for a singular act, or even a great year or two. It is awarded only to those who in their lifetimes have made outstanding contributions to advertising and who have been active in furthering industry standards.
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Music Festival Experiential Marketing
Panel featuring Jeff Cuellar and Clark Virden
$10 Members / $25 Non-Members
Jeff Cuellar has been an integral part of the AC Entertainment team for 14+ years and currently serves as Vice President of Strategic Partnerships working out of AC’s Chicago office. Cuellar manages the partnerships cultivation team, partnerships activation/integration team, on-site experiential components and revenue generating programs for all AC festival properties. A key player in the success of Bonnaroo Music and Arts Festival®, Cuellar oversees community relations, marketing and the Bonnaroo Works Fund (Bonnaroo's charitable program). Cuellar is a graduate of the University of Tennessee and a veteran of the United States Coast Guard. He also enjoyed a successful stint as an account executive at archer>malmo.
Clark Virden has been connecting the corporate community with distinctive events for more than 9 years. As head of the Partnership division for Red Mountain Entertainment, he oversees the sales efforts for various events and facilities including the Sloss Music & Arts Festival, Tuscaloosa Amphitheater, The Festival of Lights, and the Birmingham-Jefferson Convention Complex. His responsibilities include the creation of unique opportunities, revenue generation, oversight of sponsorship implementation and onsite activation.
Join us on November 5 as Jeff and Clark discuss Music Festival Experiential Marketing.read more
AAF Memphis Plug-In 2015
Featuring speaker Justin Helton, Status Serigraph posters
Followed by loud, well-intentioned local ad-bands
Amurica, 410 N. Cleveland
6:00 pm - 10:00 pm
Status Serigraph is the full service Graphic Design and Limited-Edition poster studio of Knoxville-based designer Justin Helton. Since 2005, Helton has developed into one of the most sought after young designers in the Southeast. A one-man studio specializing in graphic design for the music and entertainment industry, Helton has designed materials for some of today’s biggest musical acts, festivals and entertainment brands. Working with bands like Phish, The Avett Brothers, My Morning Jacket, Ween, The Black Keys, and festivals like Bonnaroo, Forecastle and Outside Lands, Helton has created an array of designs for the music industry.
Out of his studio in downtown Knoxville, TN, Justin uses a unique blend of design, illustration, and typography in his work and his posters are screen printed by hand. As an alumni of the University of Tennessee, and former Creative Director for AC Entertainment, Helton’s experience has lead him to design for such brands as A&E Television, Sierra Nevada Brewing Co., and Sugarlands Distilling Company.
On Rejection: How the Worst Moments of Your Life Can Turn Out To Be the Best
Featuring Debbie Millman, President and Chief Marketing Officer, Sterling Brands and AIGA President Emeritus
At the Kroc Center, in Hardin Grand Hall, 800 E. Parkway, Memphis, TN 38104
Debbie Millman is a designer, author, educator and strategist. She is President of the design division at Sterling Brands, where she has worked on the redesign of over 200 global brands, including projects with P&G, Colgate, Nestle, Kraft and Pepsi.
Debbie is also Co-Founder and Chair of the world’s first Masters in Branding Program at the School of Visual Arts in New York City. She is President Emeritus of AIGA, the largest professional association for design in the world and a contributing editor at Print magazine. In 2005, she began hosting, “Design Matters,” the first podcast about design on the Internet. In 2011, the show was awarded a Cooper Hewitt National Design Award.
She is the author of six books on design and branding. Her visual essays have been on display at the Chicago Design Museum and Anderson University in South Carolina.
Win Without Pitching
Featuring Blair Enns, Win Without Pitching
Visible Music College, 200 Madison Ave.
11:30 am - 1:00 pm
$10 Members / $25 Non-Members - BUY TICKETS
Sponsored by archer>malmo
Blair Enns is a 25-year veteran of the business side of the creative professions. He spent 12 years in account service and business development roles for some of the world’s largest advertising agencies and some of its smallest design firms. In 2002 he launched Win Without Pitching as a consulting practice and has worked with thousands of creative professionals in numerous countries through direct engagements, seminars, workshops and webcasts. Enns has over 30,000 hours invested in the question, how does a creative firm win new business without first giving its ideas away for free?
“I’m not so much an expert in selling as I am in the peculiarities of the creative personality that makes selling difficult for people in an ideas business.”
Enns started building formalized Win Without Pitching as a training program in 2012 and dropped consulting services to focus exclusively on speaking and training.read more
Craft Better Content - Get Tickets
Featuring Ann Handley, Chief Content Officer at Marketing Profs
Tennessee Brewery Revival, 495 Tennessee Street
11:30 am - 1:00 pm
$15 members (lunch+book) / $30 non-members (lunch+book)
$10 members (lunch only) / $25 non-members (lunch only)
Sponsored by archer>malmo
Um, what's cooler than a great luncheon at the amazing Tennessee Brewery Revival downtown? A luncheon that comes with a hardback copy of Everybody Writes, written by our guest, Marketing Profs Chief Content Officer, Ann Handley. All that AND a catered lunch from Central BBQ's food truck. For $15.
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer.read more