Luncheons
SPARK: How Brands Catch Fire
Featured guest BusinessWeek.com columnist, Steve McKee
Thursday, August 25, 2011 11:45 AM – 1:00 PM
U of M Holiday Inn – 3700 Central Avenue, Memphis
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What is it that makes some brands stand out? How does one go from no-name to big-time overnight? How can you help your brand catch fire? In a sweeping, entertaining and eye-opening presentation, Steve McKee proves that hot brands can be the result of random chance, but several are strategically sparked. As a 25-year veteran of marketing strategy and the president of one of Advertising Age’s recent ten top small agencies in the nation, Steve has been featured, published or quoted in The New York Times, USA Today, CNBC and more.
Join AAF Memphis on August 25th as Steve outlines the conditions necessary for brands to catch fire and the principles you can use to make the sparks fly in your own branding efforts.
Free for AAF Members; Free for students; $25 for guests