AAF Memphis Presents its Annual Advertising Awards
By Richard Alley for Inside Memphis Business
The American Advertising Federation (AAF) Memphis presented its 48th annual American Advertising Awards for creative excellence tonight at the Peabody Hotel Skyway.
In attendance were more than 350 professionals from local advertising, marketing, graphic design, and media companies. The event honored 95 Gold ADDY winners, 61 Silver ADDY winners, and 14 recipients of “Best Of” awards. A total of 675 entries were judged by creative directors from Boston, Las Vegas, and New York. During their stay in Memphis, the judges were so impressed by the quality of work that they created four additional “Best Of” awards, which recognize the top work of the year.
“I’ve judged creative awards across the country. The quality of work in Memphis is superb,” said Mark Naparstek, creative director of R&R Partners in Las Vegas.
Following is a complete list of all 2015 AAF Memphis American Advertising Awards winners:
Loaded for Bear: Best of Show, Best of Art Direction, Best of Out-of-Home, Best of Branding, Best of Apparel, 10 Gold, 9 Silver
Red Deluxe: Best of Print, Best of Public Service, 22 Gold, 8 Silver
archer>malmo: Judges’ Special Award, Best of Radio, 17 Gold, 7 Silver
inferno: Best of Video, 7 Gold, 7 Silver
doug carpenter & associates: Best of Copywriting, 6 Gold, 7 Silver
Running Pony Productions: Best of Animation, 5 Gold
Harvest: Best of Self-Promotion, 3 Gold, 7 Silver
Tactical Magic: Best of Logo, 2 Gold
ALSAC/St. Jude: Best of Web, 1 Gold
Sullivan Branding: 5 Gold
Farmhouse: 4 Gold, 3 Silver
Oden: 2 Gold, 2 Silver
S2N Design: 2 Gold, 5 Silver
RocketFuel: 2 Gold
City Leadership: 2 Gold
Disciple Design: 2 Gold
Combustion: 1 Gold, 3 Silver
Signature Advertising: 1 Gold, 1 Silver
VIA Productions: 1 Gold
Paradigm Marketing & Creative: 1 Silver
Ten student entries resulted in 2 Gold and 4 Silver student trophies from Memphis College of Art:
Alexis Stetson: 1 Gold
Heather Lee: 1 Gold
Bailey Brocato: 1 Silver
Design of Advertising, MCA: 1 Silver
Kathie Rupert: 1 Silver
Artavius Veasey: 1 Silver
“This has been a transformational year for the Memphis chapter of the American Advertising Federation,” said AAF Memphis President Blaine Loyd. “The state of Memphis’ creative and design industry is strong. Through engaging luncheons, dynamic speakers, and memorable social events, this year of change has culminated with the American Advertising Awards show. We’re proud to have elevated this annual event in all aspects.”
Consistent growth across all fronts of AAF Memphis — award entries, award winners, and agency memberships – reflect a year of renewed energy and enthusiasm for the local industry. During the last year, AAF Memphis has also relaunched its website, www.aafmemphis.org, to provide a consistent industry resource for educational, social, and career opportunities.
Following the Memphis chapter awards, local winners will compete in the AAF District 7 level of the American Advertising Awards, a three-tiered national competition. District winners will proceed to compete on the national level, which represents the advertising industry’s largest and most representative competition for creative excellence.
The mission of AAF Memphis is to inspire, empower, and applaud the professional growth of marketing communications specialists. AAF District 7 is composed of 23 local advertising clubs located in Tennessee, Louisiana, Mississippi, Alabama, and Georgia. AAF District 7 works to enhance professional development of club members while increasing recognition for the advertising industry and giving back to the local community. For more information on AAF Memphis, visit www.facebook.com/AAFMemphis or www.aafmemphis.org. For more information on AAF District 7, visit www.aafdistrict7.com.