Digital & Social Media Account Executive, Walker & Associates

Posted 04.08.2016

Walker & Associates is a full-service marketing, advertising, public relations and digital agency in Memphis, TN. We’re looking for a person who’s ready to manage digital & social media activities for clients and the W&A brand. This person should have 2 years of experience in the digital marketing and social media space along with a drive to learn and grow, bringing new and fresh ideas to the forefront.

Job Responsibilities:

-       Strategize, create, monitor and analyze various social media campaigns for multiple accounts, including both organic and paid campaigns

-       Create monthly social media publishing calendars

-       Track campaign performance and create reports for clients

-       Assist in client account management, including making data-driven recommendations and maintaining budgets

-       Create and manage Google Adwords campaigns

-       Work with in-house design team and various vendors to complete projects and meet deadlines

-       Help manage and create content for W&A social media accounts and blog

-       Learn proprietary workflow systems to complete various digital projects

-       Manage content and changes on various websites

-       Assist with other departments and tasks as needed

Requirements:

-       Experience managing social media accounts and Google Adwords campaigns

-       A working knowledge of content management systems and an ability to learn new ones

-       Knowledge of Microsoft Office products, specifically Word, Excel and PowerPoint

-       Experience analyzing and reporting digital analytics, including Google Analytics

-       Project management experience

-       Copywriting skills

-       A drive to research and stay on top of current digital industry trends and technology

 

Preferred:

-       A basic knowledge of Search Engine Optimization and HTML

-       The ability to present reports, recommendations and insights

-       A basic knowledge of business and sales analytics

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