Marketing & Communications Manager Opening at UofM
The University of Memphis Rudi E. Scheidt School of Music seeks a collaborative, highly organized, strategic thinker to serve in the position of Marketing & Communications Manager. The successful candidate will bring a deep understanding of branding, strong management and communication skills, and the ability to develop and implement a dynamic marketing and communications strategy for the School of Music in the digital age. This position leads a team that enables the delivery of ambitious objectives and targets. A background in music is preferred, but not required. Reports to the Director of the School of Music.
The School of Music distinguishes itself as the only doctoral granting institution in the state of Tennessee, has an enrollment of almost 500 music majors, with instruction offered by over 60 full and part-time faculty, and is fully accredited by the National Association of Schools of Music. The School of Music has partnered with the Memphis Symphony Orchestra in a historic collaboration to train tomorrow’s musicians and provides regular performance opportunities with organizations like Opera Memphis and the Memphis Chamber Music Society. The School is scheduled to open a brand new, state-of-the-art facility, the Scheidt Family Music Center, in spring 2022. In a city teeming with performance venues, it adds to the wonderful sound by presenting more concerts and events than any music organization in the region. The School of Music is housed in the College of Communication and Fine Arts. www.memphis.edu/music
The University of Memphis is a comprehensive metropolitan research university located in Memphis, Tennessee, one of the most musically active communities in the Mid-South. Current enrollment is approximately 22,000 students.
Duties & Responsibilities:
Oversees the hiring, training, and management of part-time marketing staff and student employees for social media, graphic design, copy writing, concert programs, and photography/video; planning, assigning, and directing employee work; appraising employee performance.
Develops and implements a marketing strategy for the School of Music that takes into account long-term goals (such as raising awareness) balanced against short-term campaign goals (such as event promotion), and oversee its implementation across communications, digital, advertising and creative.
Establishes KPIs and metrics to measure the success of marketing campaigns and report on these regularly in addition to gathering market insights that will inform the development and execution of projects.
Negotiates with creative and media agencies.
Recommending and implementing technological initiatives aimed to keep the School of Music at
the forefront of excellence in learning, teaching, performance and research.
In coordination with the Recruitment and Enrollment Management Officer, set and administer the
annual marketing budget in line with School of Music goals and what will deliver the highest ROI.
Development of all marketing materials and implementation of all public relations efforts on behalf of the School. This includes those indicated on the plan and additional requests from faculty and staff (assuming funds are available.) This will include: Advertisements, Digital advertising, Brochures, Posters, Web site, Concert schedules, Postcards, Signage, Premiums, Newsletters, Press releases, Collaborative promotions with groups associated with the School.
In coordination with the Recruitment and Enrollment Management Officer, assist with alumni engagement
Works collaboratively with faculty and staff to promote events and programs.
Responsible for the development and maintenance of the School of Music website.
Maintains current professional development and knowledge in marketing and communications
best practices including those specific to the performing arts in order to seek new ways to promote
the school and advance its mission and goals
Attends and previews School of Music events as a source of inspiration and understanding.
Performs other duties as required by the Director of the School of Music
Minimum Position Qualifications: Bachelor’s degree in mass communications or another related field and three years of experience related to the development and dissemination of informational material.
Knowledge & Skills:
Must demonstrate ability to problem solve and to handle varied projects simultaneously under tight deadlines.
Strong organizational and project management skills.
Experience with preparing and managing department budgets and meeting goals.
A team player who is able to work well with others in sometimes stressful environments.
The ability to work and communicate effectively with a diverse group of faculty, students, staff,
donors, board members, and members of the media.
Excellent English language oral and written communication skills.
Strong written communication and proof-reading skills.
Excellent customer service skills.
Computer literacy in multimedia software applications.
Work Schedule: Must have the ability to work flexible hours as needed, including some evenings and weekends as warranted by School of Music events.
Salary: $56,000, Full-Time, Benefits Eligible
Instructions for Applications: All applications must be submitted online at https://workforum.memphis.edu. Applications must complete all applicable sections of the online application to be considered for a position. Please upload a cover letter, resume, and reference list after completing your application, if required by the system. Please upload a portfolio of work under “Other Document.” Required work experience is based on full time hours. Part time work experience will be prorated as listed. Candidates who are called for an interview must notify the Department of Human Resources in writing of any reasonable accommodation needed prior to the date of the interview.
Initial screening will begin March 15, 2021. Review of applications may continue until a successful candidate is named. For further information contact: Lily Hudson, Administrative Associate, Rudi E. Scheidt School of Music, lghudson [at] memphis [dot] edu