November 2015 Luncheon

Thursday, November 5, 2015 at 11:30 a.m. (Past Event)

Music Festival Experiential Marketing

Panel featuring Jeff Cuellar and Clark Virden

$10 Members / 
$25 Non-Members 

Tickets sold here >

Jeff Cuellar has been an integral part of the AC Entertainment team for 14+ years and currently serves as Vice President of Strategic Partnerships working out of AC’s Chicago office. Cuellar manages the partnerships cultivation team, partnerships activation/integration team, on-site experiential components and revenue generating programs for all AC festival properties. A key player in the success of Bonnaroo Music and Arts Festival®, Cuellar oversees community relations, marketing and the Bonnaroo Works Fund (Bonnaroo's charitable program). Cuellar is a graduate of the University of Tennessee and a veteran of the United States Coast Guard. He also enjoyed a successful stint as an account executive at archer>malmo. 

Clark Virden has been connecting the corporate community with distinctive events for more than 9 years. As head of the Partnership division for Red Mountain Entertainment, he oversees the sales efforts for various events and facilities including the Sloss Music & Arts Festival, Tuscaloosa Amphitheater, The Festival of Lights, and the Birmingham-Jefferson Convention Complex. His responsibilities include the creation of unique opportunities, revenue generation, oversight of sponsorship implementation and onsite activation.

 Join us on November 5 as Jeff and Clark discuss Music Festival Experiential Marketing.

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PLUG-IN 2015

Wednesday, September 23, 2015 at 6:00 PM - 10:00 PM (Past Event)

AAF Memphis Plug-In 2015

Featuring speaker Justin Helton, Status Serigraph posters

Followed by loud, well-intentioned local ad-bands

Amurica, 410 N. Cleveland

6:00 pm - 10:00 pm

Tickets Sold Here

Status Serigraph is the full service Graphic Design and Limited-Edition poster studio of Knoxville-based designer Justin Helton. Since 2005, Helton has developed into one of the most sought after young designers in the Southeast. A one-man studio specializing in graphic design for the music and entertainment industry, Helton has designed materials for some of today’s biggest musical acts, festivals and entertainment brands. Working with bands like Phish, The Avett Brothers, My Morning Jacket, Ween, The Black Keys, and festivals like Bonnaroo, Forecastle and Outside Lands, Helton has created an array of designs for the music industry.

Out of his studio in downtown Knoxville, TN, Justin uses a unique blend of design, illustration, and typography in his work and his posters are screen printed by hand. As an alumni of the University of Tennessee, and former Creative Director for AC Entertainment, Helton’s experience has lead him to design for such brands as A&E Television, Sierra Nevada Brewing Co., and Sugarlands Distilling Company.


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August 2015 Luncheon

Thursday, August 27, 2015 at 11:30am-1:00pm (Past Event)

On Rejection: How the Worst Moments of Your Life Can Turn Out To Be the Best

Featuring Debbie Millman, President and Chief Marketing Officer, Sterling Brands and AIGA President Emeritus

At the Kroc Center, in Hardin Grand Hall, 800 E. Parkway, Memphis, TN 38104

Tickets Sold Here

Debbie Millman is a designer, author, educator and strategist. She is President of the design division at Sterling Brands, where she has worked on the redesign of over 200 global brands, including projects with P&G, Colgate, Nestle, Kraft and Pepsi.

Debbie is also Co-Founder and Chair of the world’s first Masters in Branding Program at the School of Visual Arts in New York City. She is President Emeritus of AIGA, the largest professional association for design in the world and a contributing editor at Print magazine. In 2005, she began hosting, “Design Matters,” the first podcast about design on the Internet. In 2011, the show was awarded a Cooper Hewitt National Design Award.

She is the author of six books on design and branding. Her visual essays have been on display at the Chicago Design Museum and Anderson University in South Carolina.

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June 2015 Luncheon

Tuesday, June 16, 2015 at 11:30am-1:00pm (Past Event)

Win Without Pitching

Featuring Blair Enns, Win Without Pitching

Visible Music College, 200 Madison Ave.

11:30 am - 1:00 pm

$10 Members / 
$25 Non-Members 

Sponsored by archer>malmo

Blair Enns is a 25-year veteran of the business side of the creative professions. He spent 12 years in account service and business development roles for some of the world’s largest advertising agencies and some of its smallest design firms. In 2002 he launched Win Without Pitching as a consulting practice and has worked with thousands of creative professionals in numerous countries through direct engagements, seminars, workshops and webcasts. Enns has over 30,000 hours invested in the question, how does a creative firm win new business without first giving its ideas away for free?

“I’m not so much an expert in selling as I am in the peculiarities of the creative personality that makes selling difficult for people in an ideas business.”

Enns started building formalized Win Without Pitching as a training program in 2012 and dropped consulting services to focus exclusively on speaking and training.

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May 2015 Luncheon

Thursday, May 21, 2015 at 11:30am-1:00pm (Past Event)

Craft Better Content - Get Tickets

Featuring Ann Handley, Chief Content Officer at Marketing Profs

Tennessee Brewery Revival, 495 Tennessee Street

11:30 am - 1:00 pm

$15 members (lunch+book) / $30 non-members (lunch+book)

$10 members (lunch only) / $25 non-members (lunch only)

Sponsored by archer>malmo

Um, what's cooler than a great luncheon at the amazing Tennessee Brewery Revival downtown? A luncheon that comes with a hardback copy of Everybody Writes, written by our guest, Marketing Profs Chief Content Officer, Ann Handley. All that AND a catered lunch from Central BBQ's food truck. For $15. 

Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller  Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer. 

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March 2015 Luncheon

Thursday, March 19, 2015 at 11:30am-1:00pm (Past Event)

The Future of Retail - Get Tickets

Featuring speaker Lucie Greene, worldwide director JWTIntelligence

Lafayette's Music Room, Overton Square

$10 Members / 
$25 Non-Members 

Sponsored by WREG-TV Memphis

Trends forecasting, consumer insight and strategic thinking have never been more important for brands. The world is changing at a rapid rate, at different speeds by age group, ethnicity and geographical location. It’s become crucial to understand this change, the drivers, the nuances and how it will play out. Just consider the rapid adoption of new consumer technologies globally, for example. Or the shifting notion of aspiration in the juggernaut Chinese market, where social media is accelerating the metabolism of trends quicker than brands can keep up.

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