Fashion Marketing & the Use of Micro Influencers and Independent Creatives with Brands
The fashion industry and its accompanying marketing strategies have evolved throughout time, and continue to do so. From Coco Chanel, Yves Saint Laurent and Versace, to Kate Spade, Rihanna, Isaac Mizrahi and Jason Wu, fashion has become more bold, diverse and readily available. Micro and Macro Influencers sharing their experiences with brands on social media is helping designers break into the fashion industry – and no one knows that better than native Memphian, fashion designer, Prep Curry!
Join us Thursday, June 24, 12pm for a virtual discussion, sponsored by Lensrentals, with Prep Curry of PREPared Fashion about his BIG break with Banana Republic and the role influencers, celebrities and other designers played in his success.
Prep Curry started PREPared Fashion in 2008 and moved to Los Angeles with only $6 to pursue his dream of becoming a world-renowned fashion designer. But he soon found out it would take more than hard work, passion and drive to make it in the cut-through fashion industry. He will discuss his path, his connections and the Banana Republic deal that changed everything!
We will also be inducting our new 2021 - 2023 board. Hope to see you then!
Meet Our Speaker, Prep Curry
Clothing Designer, Fitness Trainer, and Motivational Speaker
Prep Curry, a self-taught fashion creative, took an interest in sewing and fashion design at the age of 24, and after receiving a sewing machine as a birthday gift from his parents, founded PREPared Fashion. His career in fashion began with bowties and pocket squares but soon grew to ties, sweaters, blazers and ascots, which she sold from his apartment in Memphis, TN.
After some success locally, Prep knew he needed a bigger stage if he was to reach a broader audience and become internationally known as a creator and designer. In 2016, he moved to Los Angeles with hopes of a better future, but within eight months, experienced homelessness, theft and other obstacles that would have made him give up. But Prep used these experiences to push him even harder to achieve his dreams.
Prep continued to work on his craft, using each milestone to fuel his persistence, as soon found the likes of Lance Bass, Elise Neal, Brandy, Ray J and Tank in PREPared Fashion. Soon his work would be featured in New York Fashion Week and in Harlem’s Fashion Row in 2019. And in 2021, Prep made history by becoming the first African-American to partner with Banana Republic on the Prep Curry x Banana Republic Collection. With his recent success, Prep looks to continue to build and blaze the trail for other aspiring fashion designers and show them that dreams can become reality.
Special Thanks to Our Sponsor LensRentals!Headquarted in Memphis, LenseRentals is the largest online rental provider for photography, videography, and lighting equipment and accessories in the United States and ships gear to customers in all 50 states and also provides in-person pickups and returns to local customers.read more
Communities depend on Corporate Social Responsibility programs from companies, large and small, to thrive. From volunteering to adoptions to sponsorships, giving back is not only impactful but necessary. We find that especially true during a pandemic when so many organizations are stripping away resources that our communities desperately need.
Join AAF Memphis at our next virtual luncheon, Thursday, April 23 at 12pm, when we will hear from one of the most powerful brands in the world, PepsiCo, about the “The Role Brands Should Play in the Local Community.”
Chauncey Hamlett, chief marketing officer for PepsiCo, South Division, will join us to discuss how local brands can give back in ways that have great meaning and impact. He will discuss strategies for giving back and share ways PepsiCo breaks through the noise with community-building action!
Meet Our Speaker, Chauncey Hamlett
VP/CMO | PepsiCo, South Division
Chauncey Hamlett has been CMO of PepsiCo, South Division, since March 2019. He is responsible for leading all marketing efforts across Brand Building, Shopper Marketing, Insights and Innovation. Additionally, his group is also responsible for marketing efforts for franchise partnerships.
Chauncey has been with PepsiCo for 10+ years and prior to his current role was Head of Strategy, Innovation and Commercial for the Mountain Dew Brand, where he experienced great success, including the development of the ICE/Doritos award-winning Super Bowl commercial.
No stranger to the beverage industry, Chauncey also worked on brands such as Grey Goose, Patron, Bombay Sapphire, Double Cross Vodka, and helped create Dusse` Cognac in partnership with Jay Z.
Chauncey is a member of the PepsiCo National Mosaic Board, as well as a board member of the Boys & Girls Club of New Rochelle. He holds an MBA from the Deluca School of business at the University of Bridgeport and a BA from Southern Connecticut State University.read more
The work has been submitted, the judges’ tallies are in, and it’s time to celebrate your wins!
Save the Date for our VIRTUAL Event
Saturday, February 20, 2021, 6-9pm CST
We’re going VIRTUAL: With COVID numbers climbing, it's too scary for us to responsibly host our outdoor drive-in but never fear! We’ve decided to host our first ALL-VIRTUAL American Advertising Awards event you can attend from the safety of your couch, with hopes for an in-person event later this year.
We still have some thrills and chills up our sleeve - this ain't gonna be your average Zoom! Get ready for celebrity appearances, boos, and booze. Choose an option to add a gift card and support some of the best restaurants Memphis has to offer (Chef Kelly English, Chef Tam, and Chefs Andrew and Michael? OH MY!) and imbibe your own custom cocktail tailored just for us by mixologist Morgan McKinney, who will lead us in a virtual cocktail tutorial to add a bit of flavor to the evening. And keep an eye out for surprise special guests - you might recognize some of the award-givers.
A portion of proceeds from all tickets sold will benefit the Welcome to Memphis COVID-19 fund.
PURCHASE TICKETS HERE: https://aafmemphis.eventive.org/schedule/6011a6c3f6ba480045606958/tickets
HAVE A DRINK WITH US! Download the recipe for The Jalisco Psycho, a drink made just for the show from Memphis' own Morgan McKinney of Best Shot Co.
OPTION ONE: $45 per login, sales end February 14th
Includes Zoom access to awards show for one device, cocktail class and ingredient list, and a $25 gift card to the restaurant below of your choice.
Participating Restaurants : Andrew Michael Italian Kitchen, Catherine & Mary’s, The Gray Canary, Chef Tam’s Underground, Restaurant Iris, and The Second Line.
OPTION TWO: $25 per login, sales end February 19th
Includes Zoom access to awards show for one device, cocktail class and ingredient list.
Please email any questions to aafmemphis [at] gmail [dot] com.
More about Welcome to Memphis:
Welcome to Memphis is a nonprofit subsidiary of Memphis Tourism. We are dedicated to training our local hospitality workforce, the people who are the first to greet our visitors and make a lasting impression of Authentic Memphis Hospitality. Since the beginning of the first "safer at home" orders, we have been dedicated to distributing grants to hospitality workers who have been furloughed or laid off.
Learn more at welcometomemphis.org
Whether you were born a rambling (#AllmanBrothers) or gambling (#BobSeger) (wo)man, a lot has changed in the gaming landscape over the last few decades. Online sports betting came on the scene in 1996 soon after the early online casinos made their debut; it was a slow ascent. But now, with the advent of FanDuel and other online sports gambling apps, it’s easy for anyone to place their bets! But what does it take to make a winning Sportsbook and a winning sports betting partnership?
Find out at our next luncheon, Thursday, January 21 at 12pm! (A free, BYOL virtual event!)
Join AAF Memphis, other marketers and sports fans as Clifton (Clif) Ma, VP of Strategic Partnerships at FanDuel, tells all at this sports betting, marketing and partnerships discussion. Clif oversees sports team and league partnerships related to fantasy sports and sports betting, including partnerships with the NBA, WNBA, NHL, MLB, PGA TOUR, and the Memphis Grizzlies. Prior to joining FanDuel in 2015, Clif was the Head of Fantasy Sports at Yahoo and a Board Member of the Fantasy Sports Trade Association. He holds a B.S. from the University of California, Berkeley and an MBA from the UCLA Anderson School of Management.
We will also celebrate the winner of the 2021 Silver Medal Award at January’s virtual luncheon: Anderson Humphreys. We appreciate your 40+ year career in creative contributions to the advertising industry. Learn more about Anderson here.
The Silver Medal is the highest individual award given by the American Advertising Federation. Each year, an exceptional industry leader is honored for a career of outstanding accomplishment and advertising contribution. The Memphis chapter has recognized remarkable lifetime achievements annually since 1960.read more
Have you ever found yourself saying: “Those judges are idiots. We should’ve won an ADDY."?
Here’s your chance to learn from an experienced awards competition judge about what he looks for when choosing winners, the mistakes entrants make that hurt their chances, and the secrets that can make your entry stand out during the judging process. Ask him anything you want. Make recommendations. Yell at him. Well … maybe don’t yell at him.
If you’ve ever wondered what goes through a judge’s head during the judging process, this is your chance to find out. Who knows? Maybe this will help you win an ADDY.
During this virtual luncheon we will also be sharing some important updates about the American Advertising Awards as well as revealing the theme for this year's event. Hope to see you there!
Meet Our Speaker, Kevin Fullerton
Principal/Creative Direction // Springboard Creative
Kevin Fullerton is an award-winning designer and creative director based in Kansas City. He judges creative shows across the nation, including local and district American Advertising Awards. Kevin also helps run awards competitions at the local, district and national level. He even helped rewrite the rules and revamp the categories for the American Advertising Awards. So, yeah, you’ve probably cussed about him at some point.
He is heavily involved in the American Advertising Federation and most recently served as the Central Region chairman and was a member of the National Board of Directors. Before that, Kevin was District 9 governor, AAF-Kansas City president and served on the National American Advertising Awards Committee. Last year Kevin was recognized as AAF-Kansas City’s Advertising Professional of the Year and the AAF Pat Martin Excellence in District Leadership Award honoree. He also does a bunch of things not related to AAF, they just aren’t as interesting.
Have you ever wondered... where are all the African American and Latinx artists, designers, copywriters, proof-readers, etc. in our industry? Do they not have an interest in creative careers? Or is something else at play?
Antionette Carroll, Founder, President and CEO of Creative Reaction Lab (a nonprofit educating and deploying youth to challenge racial and health inequities impacting Black and Latinx populations), and our speaker for September’s AAF Memphis luncheon, believes that high-level constructs like systems of oppression, inequality and inequity are to blame.
Join us Thursday, September 24, 12pm CT for a presentation that will focus on our responsibility as distributors of information, ideas and innovation to use our influence to lead others toward a path that BUILDS equity. During this session, Antionette Carroll will offer a framework to help us redesign these inequitable systems that divide and separate, rather than unite. She will help creative professionals and leaders prioritize equal outcomes over equal access with a goal of changing the mindset of our industry while challenging the creative sector to look past tangible (and biased) design.
The end game: Placing value on a future-forward approach of leadership; one that rethinks the roles of identity, power and equity.
Meet Our Speaker, Antionette D. Carroll:
Antionette Carroll is the Founder, President and CEO of Creative Reaction Lab, a nonprofit educating and deploying youth to challenge racial and health inequities impacting Black and Latinx populations. Within this role, Antionette has pioneered an award-winning form of creative problem solving called Equity-Centered Community Design (named a Fast Company World Changing Idea Finalist). Through this capacity, Antionette has received several recognitions and awards including being named an ADL and Aspen Institute Civil Society Fellow, Roddenberry Fellow, Echoing Green Global Fellow, TED Fellow, ADCOLOR Innovator, SXSW Community Service Honoree, Camelback Ventures Fellow, 4.0 Schools Tiny Fellow, St. Louis Visionary Award Honoree for Community Impact, and Essence Magazine Woke 100.
Within her almost 10 years of volunteer leadership, Antionette was named the Founding Chair of the Diversity andInclusion Task Force of AIGA: The Professional Association of Design. She’s a former AIGA National Board Director and Chair Emerita of the Task Force. During her tenure, she founded and launched several initiatives, including the Design Census Program with Google, Racial Justice by Design Initiative, Diversity and Inclusion Residency, and national Design for Inclusivity Summit with Microsoft. Additionally, she’s the co-founder of the Design + Diversity Conference and Fellowship and an active member of Adobe's Design Circle. Antionette also is an international speaker and facilitator, previously speaking at Google, TED, Capital One, Harvard, Stanford University, Microsoft, NASA, TEDxHerndon an TEDxGatewayArch, AIGA National Conference, The Ohio State University, and more.read more