Charles Marshall is the Design Director and a principal of Parc Office, a New York-based design firm with projects spanning the realms of culture, hospitality, technology and branding for the likes of Adidas, Google, Gucci and Starwood. Calling on his training in Industrial design and experience in the Architecture and Technology sectors, Charles specialises in creating new ways of interacting with digital information in physical environments.
Prior to Parc Office, Charles ran the Lab at Rockwell Group, designing experiences and innovation labs for Coca Cola, Google, Youtube and Tata Industries. After graduating from Falmouth College of Arts He ran a design firm in London, working with clients such as BAE Systems, Sony Playstation, Conde Nast and Davidoff. Charles is an alumni of The British European Design Group, has lectured in the UK and US on Designing Interactive Environments. He is currently a mentor at New Inc, the New Museum’s arts and technology incubator.
Click here to buy tickets now.read more
As co-founder of Little Giant Creative and The Institute of Hip Hop Entrepreneurship, Tayyib is dedicated to cultural competency and the ability to engage multicultural audiences. He co-founded Pipeline Philly to serve as an inviting and dynamic co-working space filled with professionals from various backgrounds and industries, creating one of the most diverse workspaces in the city. Tayyib has long been a successful conduit between artist/niche brands and consumers.
We'll also recognize our AAF District 7 ADDY winners and University of Memphis advertising students who have recently competed in the National Student Advertising Competition.read more
Billy Ivey has been an advertising professional for almost two decades. Today, he is a writer and brand strategist at Big Communications in Birmingham, Alabama.
He's married to a beautiful woman with whom he has co-created five better than average-looking children — and before you ask, yes, he knows what causes that.
Anyway, each morning before his kids catch the school bus, Billy packs their lunches and places a hand-written note next to the peanut butter and jelly sandwiches, bruised bananas, juice boxes, and Doritos (if they're lucky). Big deal, right?
Well, about a year and a half ago, Billy began posting his lunch notes to Instagram, and “Napkinisms” was born. Last summer, Napkinisms partnered with the Chick-fil-A Foundation in Atlanta to provide almost 3,000 lunches and notes to children in need, and now hundreds of thousands of people have seen and shared “Napkinisms" throughout the world.
Billy will share his thoughts on advertising, influence, storytelling, and doing small things to make a big difference in the lives of others.read more
Producing film and audio is no longer a separate process in the making of commercials and movies. They fuse together as one process. It is Bob Farnsworth’s position that the future is “FUSIC,” the fusion of film and music. On October 27, you’ll enjoy Farnsworth’s display of his TEDx Talk, fused with fun and humor.
Our October speaker founded Hummingbird Productions in Nashville 40 years ago. It is now one of the longest standing film and music ad production companies in America. Bob Farnsworth and his team have been directly responsible for creating thousands of commercials. In 2010, Farnsworth was featured as an advertising industry icon on NBC’s TODAY show, which showcased some of Hummingbird’s most well-known work. He’s received many awards for his work, including numerous CLIOs, with a CLIO Hall of Fame Award for his “Budweiser Frogs” TV commercial.
Although Bob started his career in music, he added film production to his repertoire 10 years ago with a sequel project, It’s a Wonderful Life: The Rest of the Story, currently in pre-production. With both disciplines under his belt, Farnsworth arrived at the concept of “FUSIC,” and he featured the idea in his 2014 TEDx Talk.read more
Speaker: Dawn Sutter Madell of Agoraphone
Followed by loud, well-intentioned local ad-bands: The Remainders, Ruff Kutt, RFP Speedwagon, The Revisions
Customize your own Plug-In 2016 Tee with the T-Shirt Machine from Sache design - pick your size, style and color.
Food truck (cash only) / beer & wine / Donations accepted to send local advertising students to competition
Members: $10 or only $25 with customized Plug-In T-shirt ($35 value)
Non-members: $25 or only $40 with customized Plug-In T-shirt ($50 value)
Ever wonder how to license the perfect song? Like last year's brilliant Audi spot featuring David Bowie's Starman, every music licensing has a story behind it. And telling us those stories is Dawn Sutter Madell of New York's Agoraphone. Not only did they work on that Audi spot, but they have built their reputation on finding the absolute best music for any project. And the list of brands and musicians they've worked with proves it. They've brought together artists like Cat Stevens to Daft Punk with brands like Coke, Levi's and Target for agencies from BBDO to Droga5. We're excited to get the inside scoop from Dawn and can't wait to hear the stories behind the songs.read more
Join us at FedExForum on June 21 as Gustavo de Mello, SVP of Marketing Strategy, Planning, and Integration for the NBA speaks on “This Is Why We Play: Strategy, Execution, and Results.” We will also be installing the AAF Memphis 2016-2017 board.
"Repositioning a successful brand can sound, in principle, a contradictory task: why change it if it is not broken? If the task of NBA marketing is finding, creating, and engaging fans worldwide we cannot simply look at the present as a context for decision-making, we need also to look at the future. With that in mind – and scratching our heads towards achieving the very aggressive enterprise goals by 2025 – we forced ourselves to think bigger, think beyond our current success and towards what the NBA can be.
The data showed clearly that we were oversimplifying the NBA potential and we challenged the department to find an idea that could truly represent our reach, as a brand.
That we all like basketball is clear. That the NBA is experiencing a positive momentum is also visible. But positioning our brand as part of the fabric of people’s lives, and establishing even deeper roots as a cultural phenomenon required a different tone and a broader message.
his Is Why We Play came as an answer to that challenge and has demonstrated the power of the NBA brand by adding layers and layers of reasons why our game is so powerful. The results have been proving us right, but there is more work to be done."
- Gustavo de Mello
Luncheon sponsored by Fox Sports South.read more