Events

Sep
28

September 2017 Luncheon

Thursday, September 28, 2017 at 11:30am - 1:00pm (Past Event)

Join AAF Memphis on Thursday, September 28, as The Thomas Brothers - Thurman and Torrence - teach attendees about how to "lead with their left" by bringing a greater awareness to the importance of connectivity and synergy.  The luncheon will be held at Old Dominick Distillery.

Phrases that come to mind when describing The Thomas Brothers could be: label-bending, genre-defying, and slash-men. Hailing from Geismar, LA, a little town nestled between Baton Rouge and New Orleans, The Thomas Brothers are seeking to provide renewed insight and impact through the creative outlets and spaces that they occupy. With finding success in many different artistic disciplines, The Thomas Brothers are aiming to share with the world messages of love and enthusiasm. Their goal is to ignite listeners and viewers to not only receive, but to relay the principles communicated to impact their own spheres of influence, thus, change is created in our world.

Special thanks to 4Memphis for sponsoring our event and Walker & Associates for providing the creative!

Buy your tickets now >

 

read more
Aug
22

August 2017 Luncheon

Tuesday, August 22, 2017 at 11:30am - 1:00pm (Past Event)

Join AAF Memphis on Tuesday, August 22 as we hear Spike Jones, VP of Strategy for Spredfast in Austin, TX, share about "Word of Mouth; Connecting the Dots from Offline to Social." The luncheon will be held at Balinese Ballroom.

Jones has been at the helm of strategic development—from insight to creative execution—for companies like BMW, Arby's, USAA, AT&T, and General Motors, just to name a few. An expert in both online and offline word of mouth marketing, Jones also serves on the Board of Directors for the Word of Mouth Marketing Association and is the co-author of the book, Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements.

Special thanks to Memphis Medical District for sponsoring our event and Hemline for providing the creative!

Buy your tickets now >

read more
Jun
22

June 2017 Luncheon

Thursday, June 22, 2017 at 11:30 a.m. at Railgarten (Past Event)

Join AAF Memphis on Thursday, June 22 as we hear Jennifer Bridie, Senior Manager of Advertising for Southwest Airlines, share "How Southwest Leads with Heart to Win Customers."

The luncheon will be held at Railgarten and we will be installing the AAF Memphis 2017-2018 board.

Limited free parking is available on site, but there is also free parking along Cooper and in the neighborhoods off Central with a short one block walk. Please consider carpooling and thanks!

Special thanks to inferno for sponsoring our speakers!

Buy your tickets now >

read more
Oct
27

October 2016 Luncheon

Thursday, October 27, 2016 at 11:30 a.m. at Lafayette's Music Room (Past Event)

Producing film and audio is no longer a separate process in the making of commercials and movies. They fuse together as one process. It is Bob Farnsworth’s position that the future is “FUSIC,” the fusion of film and music. On October 27, you’ll enjoy Farnsworth’s display of his TEDx Talk, fused with fun and humor.

Our October speaker founded Hummingbird Productions in Nashville 40 years ago. It is now one of the longest standing film and music ad production companies in America. Bob Farnsworth and his team have been directly responsible for creating thousands of commercials. In 2010, Farnsworth was featured as an advertising industry icon on NBC’s TODAY show, which showcased some of Hummingbird’s most well-known work. He’s received many awards for his work, including numerous CLIOs, with a CLIO Hall of Fame Award for his “Budweiser Frogs” TV commercial.

Although Bob started his career in music, he added film production to his repertoire 10 years ago with a sequel project, It’s a Wonderful Life: The Rest of the Story, currently in pre-production. With both disciplines under his belt, Farnsworth arrived at the concept of “FUSIC,” and he featured the idea in his 2014 TEDx Talk.

Buy your tickets today >

read more
Sep
22

PLUG-IN 2016

Thursday, September 22, 2016 at 5:30-11:00 pm (Past Event)

Speaker: Dawn Sutter Madell of Agoraphone

Followed by loud, well-intentioned local ad-bands: The Remainders, Ruff Kutt, RFP Speedwagon, The Revisions

Customize your own Plug-In 2016 Tee with the T-Shirt Machine from Sache design - pick your size, style and color.

Food truck (cash only) / beer & wine / Donations accepted to send local advertising students to competition

Members: $10 or only $25 with customized Plug-In T-shirt ($35 value)

Non-members: $25 or only $40 with customized Plug-In T-shirt ($50 value)

Ever wonder how to license the perfect song? Like last year's brilliant Audi spot featuring David Bowie's Starman, every music licensing has a story behind it. And telling us those stories is Dawn Sutter Madell of New York's Agoraphone. Not only did they work on that Audi spot, but they have built their reputation on finding the absolute best music for any project. And the list of brands and musicians they've worked with proves it. They've brought together artists like Cat Stevens to Daft Punk with brands like Coke, Levi's and Target for agencies from BBDO to Droga5. We're excited to get the inside scoop from Dawn and can't wait to hear the stories behind the songs.

Buy your tickets now >

read more
Jun
21

June 2016 Luncheon

Tuesday, June 21, 2016 at 11:30 a.m. (Past Event)

Join us at FedExForum on June 21 as Gustavo de Mello, SVP of Marketing Strategy, Planning, and Integration for the NBA speaks on “This Is Why We Play: Strategy, Execution, and Results.” We will also be installing the AAF Memphis 2016-2017 board.

"Repositioning a successful brand can sound, in principle, a contradictory task: why change it if it is not broken? If the task of NBA marketing is finding, creating, and engaging fans worldwide we cannot simply look at the present as a context for decision-making, we need also to look at the future. With that in mind – and scratching our heads towards achieving the very aggressive enterprise goals by 2025 – we forced ourselves to think bigger, think beyond our current success and towards what the NBA can be.

The data showed clearly that we were oversimplifying the NBA potential and we challenged the department to find an idea that could truly represent our reach, as a brand.

That we all like basketball is clear. That the NBA is experiencing a positive momentum is also visible. But positioning our brand as part of the fabric of people’s lives, and establishing even deeper roots as a cultural phenomenon required a different tone and a broader message.

 his Is Why We Play came as an answer to that challenge and has demonstrated the power of the NBA brand by adding layers and layers of reasons why our game is so powerful. The results have been proving us right, but there is more work to be done."

- Gustavo de Mello

Buy your ticket today!

Luncheon sponsored by Fox Sports South.

read more