Join us at FedExForum on June 21 as Gustavo de Mello, SVP of Marketing Strategy, Planning, and Integration for the NBA speaks on “This Is Why We Play: Strategy, Execution, and Results.” We will also be installing the AAF Memphis 2016-2017 board.
"Repositioning a successful brand can sound, in principle, a contradictory task: why change it if it is not broken? If the task of NBA marketing is finding, creating, and engaging fans worldwide we cannot simply look at the present as a context for decision-making, we need also to look at the future. With that in mind – and scratching our heads towards achieving the very aggressive enterprise goals by 2025 – we forced ourselves to think bigger, think beyond our current success and towards what the NBA can be.
The data showed clearly that we were oversimplifying the NBA potential and we challenged the department to find an idea that could truly represent our reach, as a brand.
That we all like basketball is clear. That the NBA is experiencing a positive momentum is also visible. But positioning our brand as part of the fabric of people’s lives, and establishing even deeper roots as a cultural phenomenon required a different tone and a broader message.
his Is Why We Play came as an answer to that challenge and has demonstrated the power of the NBA brand by adding layers and layers of reasons why our game is so powerful. The results have been proving us right, but there is more work to be done."
- Gustavo de Mello
Luncheon sponsored by Fox Sports South.read more
The Future of Marketing
Mark Schaefer: Keynote speaker, marketing consultant, and social media coach
Mark Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at www.businessesgrow.com — one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in social media training and his clients include both start-ups and global brands such as IBM, AT&T, Johnson & Johnson, adidas, and the UK government.read more
Five Content Myths
Greg Satell: Writer, speaker, and content consultant
Greg Satell has led an unconventional career, spanning five countries and a diverse group of businesses. After spending 15 years living and working in Eastern Europe, building some of the premier publishing brands in the region, he returned to the United States in 2011 and served as SVP – Strategy & Innovation at Moxie Interactive, a division of Publicis Groupe, one of the world’s leading marketing services organizations. Previously he was Co-CEO of KP Media, an integrated media publishing company, where he managed brands such as Bigmir, Ukraine’s leading digital platform, and Korrespondent, a news organization that played a pivotal role in the Orange Revolution, as well as a variety of female and lifestyle brands. He now regularly contributes to Forbes and Harvard Business Review.read more
Finally, a party worth supporting.
A year of hard-fought campaigns, candidates for great work, and questionable interactions with interns all culminates on one night: The Decision 2016.
Join us for a live debate as the results come in. Because somebody has to win.
Visit thedecision2016.com for more information.
February 27th at 7pm
The Columns @ One Commerce Squareread more
"Don't Make Another Commercial: How Brands Are Approaching Content"
Join us on January 21, 2016 at the Westin with GraceAnne Bafna, VP of Strategic Partnerships at The Onion. Bafna is an accomplished brand evangelist with 14 years of diverse media experience. Prior to joining the Onion Labs team, she was a Senior Account Director for AOL’s Premium Format portfolio, leading monetization across the product suite consulting with AOL partners to create high-impact premium ad experiences and branding initiatives across devices.
Presentation of the 2016 Silver Medal Award
We will honor Russ Williams, CEO of Archer Malmo with the 2016 Silver Medal Award. Each year members of the advertising profession select one of our own for the highest recognition that we can give. The American Advertising Federation Silver Medal is not for a singular act, or even a great year or two. It is awarded only to those who in their lifetimes have made outstanding contributions to advertising and who have been active in furthering industry standards.
Buy your tickets here.read more
Music Festival Experiential Marketing
Panel featuring Jeff Cuellar and Clark Virden
$10 Members / $25 Non-Members
Jeff Cuellar has been an integral part of the AC Entertainment team for 14+ years and currently serves as Vice President of Strategic Partnerships working out of AC’s Chicago office. Cuellar manages the partnerships cultivation team, partnerships activation/integration team, on-site experiential components and revenue generating programs for all AC festival properties. A key player in the success of Bonnaroo Music and Arts Festival®, Cuellar oversees community relations, marketing and the Bonnaroo Works Fund (Bonnaroo's charitable program). Cuellar is a graduate of the University of Tennessee and a veteran of the United States Coast Guard. He also enjoyed a successful stint as an account executive at archer>malmo.
Clark Virden has been connecting the corporate community with distinctive events for more than 9 years. As head of the Partnership division for Red Mountain Entertainment, he oversees the sales efforts for various events and facilities including the Sloss Music & Arts Festival, Tuscaloosa Amphitheater, The Festival of Lights, and the Birmingham-Jefferson Convention Complex. His responsibilities include the creation of unique opportunities, revenue generation, oversight of sponsorship implementation and onsite activation.
Join us on November 5 as Jeff and Clark discuss Music Festival Experiential Marketing.read more