On Rejection: How the Worst Moments of Your Life Can Turn Out To Be the Best
Featuring Debbie Millman, President and Chief Marketing Officer, Sterling Brands and AIGA President Emeritus
At the Kroc Center, in Hardin Grand Hall, 800 E. Parkway, Memphis, TN 38104
Debbie Millman is a designer, author, educator and strategist. She is President of the design division at Sterling Brands, where she has worked on the redesign of over 200 global brands, including projects with P&G, Colgate, Nestle, Kraft and Pepsi.
Debbie is also Co-Founder and Chair of the world’s first Masters in Branding Program at the School of Visual Arts in New York City. She is President Emeritus of AIGA, the largest professional association for design in the world and a contributing editor at Print magazine. In 2005, she began hosting, “Design Matters,” the first podcast about design on the Internet. In 2011, the show was awarded a Cooper Hewitt National Design Award.
She is the author of six books on design and branding. Her visual essays have been on display at the Chicago Design Museum and Anderson University in South Carolina.
Win Without Pitching
Featuring Blair Enns, Win Without Pitching
Visible Music College, 200 Madison Ave.
11:30 am - 1:00 pm
$10 Members / $25 Non-Members - BUY TICKETS
Sponsored by archer>malmo
Blair Enns is a 25-year veteran of the business side of the creative professions. He spent 12 years in account service and business development roles for some of the world’s largest advertising agencies and some of its smallest design firms. In 2002 he launched Win Without Pitching as a consulting practice and has worked with thousands of creative professionals in numerous countries through direct engagements, seminars, workshops and webcasts. Enns has over 30,000 hours invested in the question, how does a creative firm win new business without first giving its ideas away for free?
“I’m not so much an expert in selling as I am in the peculiarities of the creative personality that makes selling difficult for people in an ideas business.”
Enns started building formalized Win Without Pitching as a training program in 2012 and dropped consulting services to focus exclusively on speaking and training.read more
Craft Better Content - Get Tickets
Featuring Ann Handley, Chief Content Officer at Marketing Profs
Tennessee Brewery Revival, 495 Tennessee Street
11:30 am - 1:00 pm
$15 members (lunch+book) / $30 non-members (lunch+book)
$10 members (lunch only) / $25 non-members (lunch only)
Sponsored by archer>malmo
Um, what's cooler than a great luncheon at the amazing Tennessee Brewery Revival downtown? A luncheon that comes with a hardback copy of Everybody Writes, written by our guest, Marketing Profs Chief Content Officer, Ann Handley. All that AND a catered lunch from Central BBQ's food truck. For $15.
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer.read more
The Future of Retail - Get Tickets
Featuring speaker Lucie Greene, worldwide director JWTIntelligence
Lafayette's Music Room, Overton Square
$10 Members / $25 Non-Members
Sponsored by WREG-TV Memphis
Trends forecasting, consumer insight and strategic thinking have never been more important for brands. The world is changing at a rapid rate, at different speeds by age group, ethnicity and geographical location. It’s become crucial to understand this change, the drivers, the nuances and how it will play out. Just consider the rapid adoption of new consumer technologies globally, for example. Or the shifting notion of aspiration in the juggernaut Chinese market, where social media is accelerating the metabolism of trends quicker than brands can keep up.read more
Fresh Branding Concepts
Featuring speaker Kelly Stevens, art director and food marketing specialist
And Presentation of the 2015 Silver Medal Award
to Ron Walter, WREG-TV President
Memphis Botanic Gardens
$10 Members / $25 Non-Membersread more