How Leagues & Teams Partner with Sports Betting Operators
Whether you were born a rambling (#AllmanBrothers) or gambling (#BobSeger) (wo)man, a lot has changed in the gaming landscape over the last few decades. Online sports betting came on the scene in 1996 soon after the early online casinos made their debut; it was a slow ascent. But now, with the advent of FanDuel and other online sports gambling apps, it’s easy for anyone to place their bets! But what does it take to make a winning Sportsbook and a winning sports betting partnership?
Find out at our next luncheon, Thursday, January 21 at 12pm! (A free, BYOL virtual event!)
Join AAF Memphis, other marketers and sports fans as Clifton (Clif) Ma, VP of Strategic Partnerships at FanDuel, tells all at this sports betting, marketing and partnerships discussion. Clif oversees sports team and league partnerships related to fantasy sports and sports betting, including partnerships with the NBA, WNBA, NHL, MLB, PGA TOUR, and the Memphis Grizzlies. Prior to joining FanDuel in 2015, Clif was the Head of Fantasy Sports at Yahoo and a Board Member of the Fantasy Sports Trade Association. He holds a B.S. from the University of California, Berkeley and an MBA from the UCLA Anderson School of Management.
We will also celebrate the winner of the 2021 Silver Medal Award at January’s virtual luncheon: Anderson Humphreys. We appreciate your 40+ year career in creative contributions to the advertising industry. Learn more about Anderson here.
The Silver Medal is the highest individual award given by the American Advertising Federation. Each year, an exceptional industry leader is honored for a career of outstanding accomplishment and advertising contribution. The Memphis chapter has recognized remarkable lifetime achievements annually since 1960.