June 19th Luncheon w Stan Lippelman, Bass Pro Shops
Marketing leader Stan Lippelman, head of marketing for Bass Pro Shops and Cabela's, takes us on a journey thru the unique challenges each national brand he has worked for faced and the way they used data and knowledge to fill in the gaps, solve unique problems, and drive the brand forward. Stan will talk about the variety of issues he has faced in a lifetime of national brand work, including time at Rawlings, Heinz, Bass Pro Shops, Lucky Charms and more. He will discuss how each stop required a different approach, but it was all informed by data.
Luncheon creative brought to you by Paradigm Marketing & Creative.