The Role Brands Should Play in the Local Community

Thursday, Apr 22, 2021, 12:00 PM
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Communities depend on Corporate Social Responsibility programs from companies, large and small, to thrive. From volunteering to adoptions to sponsorships, giving back is not only impactful but necessary. We find that especially true during a pandemic when so many organizations are stripping away resources that our communities desperately need.

Join AAF Memphis at our next virtual luncheon, Thursday, April 23 at 12pm, when we will hear from one of the most powerful brands in the world, PepsiCo, about the “The Role Brands Should Play in the Local Community.”

Chauncey Hamlett, chief marketing officer for PepsiCo, South Division, will join us to discuss how local brands can give back in ways that have great meaning and impact. He will discuss strategies for giving back and share ways PepsiCo breaks through the noise with community-building action!

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Meet Our Speaker, Chauncey Hamlett
VP/CMO | PepsiCo, South Division

Chauncey Hamlett has been CMO of PepsiCo, South Division, since March 2019. He is responsible for leading all marketing efforts across Brand Building, Shopper Marketing, Insights and Innovation. Additionally, his group is also responsible for marketing efforts for franchise partnerships.

Chauncey has been with PepsiCo for 10+ years and prior to his current role was Head of Strategy, Innovation and Commercial for the Mountain Dew Brand, where he experienced great success, including the development of the ICE/Doritos award-winning Super Bowl commercial.

No stranger to the beverage industry, Chauncey also worked on brands such as Grey Goose, Patron, Bombay Sapphire, Double Cross Vodka, and helped create Dusse` Cognac in partnership with Jay Z.

Chauncey is a member of the PepsiCo National Mosaic Board, as well as a board member of the Boys & Girls Club of New Rochelle. He holds an MBA from the Deluca School of business at the University of Bridgeport and a BA from Southern Connecticut State University.